Company Description
Genuine Tea was founded in 2015 by David O'Connor and Sarah Wilcox, Tea Sommeliers who spent five years in Taiwan and travelled to tea farms across Asia learning directly from tea farmers about tea cultivation, harvesting and processing.
Genuine Tea is a Leader in the Third Wave Tea movement in Canada and has won dozens of awards including Best Tea in Toronto and has been featured in the Globe & Mail's fastest growing 400 businesses in Canada 3 years in a row.
In 2018, Genuine Tea appeared on Dragon's Den and partnered with Arlene Dickinson and District Ventures Capital. This decision propelled Genuine Tea to a national brand sold in cafes, restaurants and grocery stores across Canada. Genuine Tea also has a rapidly growing e-commerce business and a loyal customer base of fellow tea lovers across Canada.
In 2024, Genuine Tea was acquired by GoodFood Market (TSX: FOOD) - a tech-driven e-commerce leader transforming grocery shopping with AI-powered convenience and nationwide delivery. Focused on growth, it’s reshaping how Canadians eat at home. Sarah and Dave still own 20% of Genuine Tea and are actively managing daily activities.
The Role
Reporting to the co‑founders, the Social Media Content & Community Manager is the engine that powers everything we do online and IRL. You’ll own our social channels end‑to‑end, steward an engaged ambassador program, shape marketing campaign strategy, and turn live moments—trade shows, demos, café activations—into scroll‑stopping stories that drive sales. If you love juggling content calendars, analytics dashboards, and a camera gimbal in equal measure, you’ll fit right in!
Key Responsibilities
1. Social Media & Content:
2. Ambassador & Affiliate Program:
3. Community, Events & Email:
What You’ll Bring:
Work Arrangement: This is a primarily remote position; however, you must be available for occasional travel across the GTA to capture on‑site content, attend activations, support live events, attend trade shows and other business meetings
Qualifications
If you think you have what it takes and want to put your creativi-TEA to work - then apply today!
(We are requesting all shortlisted applicants to film and edit an original Reel to see both their creativity and proficiency in content creation. The Reel should come with relevant copy that captures the Genuine Tea brand voice.)
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