Director, Field & Brand Marketing, North America Job at Airwallex Pty Ltd., San Francisco, CA

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  • Airwallex Pty Ltd.
  • San Francisco, CA

Job Description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide including Brex, Rippling, Navan, Qantas, SHEIN and many more with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by worldleading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founderlike energy who want real impact, accelerated learning, and true ownership. You bring strong rolerelated expertise and sharp thinking, and youre motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zerotoone ideas into real products, and you get stuff done endtoend. You use AI to work smarter and solve problems faster. Here, youll tackle complex, highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, lets build whats next.

About the team

The Marketing team at Airwallex drives awareness, engagement, and advocacy for one of the worlds leading fintechs. We communicate the value of our solutions through innovative brand storytelling and datadriven campaigns that attract new customers and deepen relationships with existing ones.

In the U.S., were focused on building a powerful local presence connecting our global brand to regional audiences through impactful field marketing programs, partnerships, and community engagement.

Youll partner closely with our Commercial, Product Marketing, and Global Brand teams to design and execute initiatives that create demand, amplify Airwallexs brand, and strengthen our leadership position across North America.

Responsibilities

  • Develop and execute the US Field & Brand Marketing strategy Lead the creation of a comprehensive marketing plan that drives awareness, engagement, and revenue across key segments and geographies.
  • Lead field marketing activations Design and execute regional programs (e.g., events, roadshows, partnerships, and community engagements) that connect directly with customers and prospects.
  • Build the Airwallex brand in the US Localize the global brand narrative for the US audience through storytelling, media partnerships, thought leadership, and creative campaigns.
  • Drive integrated gotomarket programs Partner with the Product Marketing and Commercial teams to launch new products and solutions in the Americas, ensuring consistency across brand, messaging, and customer touchpoints.
  • Manage strategic events and sponsorships Own the US events calendar, including flagship customer events, industry conferences, and partner activations to build brand visibility and pipeline impact.
  • Collaborate crossfunctionally Work closely with the Global Brand, Communications, and Growth teams to align regional priorities and amplify global campaigns in the US market.
  • Analyze and optimize performance Measure the effectiveness of campaigns, track ROI, and continuously refine strategies based on datadriven insights.
  • Champion customer insights Surface local market and customer insights that inform positioning, creative direction, and field engagement strategy.

Who you are

Minimum qualifications

  • Bachelors degree or equivalent experience
  • 1215+ years of experience in B2B marketing, with deep expertise in brand and/or field marketing
  • Proven track record of building and executing integrated brand and field marketing programs that drive measurable growth
  • Exceptional communication, stakeholder management, and project leadership skills
  • Entrepreneurial mindset with a balance of strategic thinking and handson execution
  • Customerfirst, datadriven, and highly collaborative

Preferred qualifications

  • Experience in Fintech or highgrowth technology environments
  • Startup or preIPO experience building brand presence in new markets
  • Experience scaling regional marketing teams and agencies

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We dont regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.

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Job Tags

Full time, Local area, Worldwide,

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